Just some musings and observations from the past week– from the news, working with some businesses, and some reading.

It appears that the character quality of responsibility is slowly (?) disappearing from at least some parts of our culture.  It is an odd experience — on the one hand, to be dealing with businesses and managers where they are all about responsibility — both giving it and expecting it from managers, sales people, and employees at all levels.  While on the other hand, to see “leaders” (I use the term loosely) who seem to spend most of their time and effort in avoiding responsibility — making excuses, but mainly blaming others.

And what is really interesting is that many seem to be attempting to place “responsibility” on institutions (Fannie Mae, Freddie Mac), career categories (mortgage brokers, investment bankers), political parties (”its the fault of …Republicans, …Democrats”), even laws (”its due to the repeal of the … Act).  Funny.  I thought individuals made choices and complete actions.

Similarly, it appears that many of today’s leaders want to take responsibility for “fixing” other people’s mistakes (at least that is the claim on the front end of a decision to be implemented over time, with the actual results to be determined).  And even the general populace (or maybe it is the media’s presentation of the populace) seem to want someone else to fix problems.  But rarely do I hear individuals stepping up and saying, “I was wrong. . . I misjudged the situation and had an error in judgment. . . I made a mistake.”

Why is this?  Fear of being sued?  Being afraid of public embarrassment?  People not really believing they did anything wrong?

And yet in business settings in which I am working, I consistently have seen individuals who have “messed up” and who admit it, apologize, and attempt to rectify the situation.  Now, interestingly, an apparent difference is that it is clear who made the decision or committed the action.  And also, members of the system in which they function hold them accountable — and “call them” on their mistake.

So maybe one factor we need to work towards in the “public sector” (in this case, government) is to clarify when a decision is made and who is responsible.  But the challenge seems to lie in the fact that, many times, in government it takes multiple parties to make and implement a decision (the Senate, the House of Representatives, the President).  So when multiple parties are involved, does that mean no one is responsible?  Or, conversely, does it actually mean that all parties who are involved are responsible (my current position).

It is just that the juxtaposition is stark.  In small to medium businesses (I think it may be different in larger corporations), doing “business” means making and implementing decisions, taking risks, and managing the results.  And if you make a poor decision (or fail to implement a good decision), you experience the consequence.  In the public sector of government, the whole process and concept seems foreign, even counter-cultural.

For me, until the practice of being able to hold public officials (or those within large business organizations) accountable for decisions made and actions taken, I have little hope of good decisions being made and implemented (”good decisions” being ones with that have positive results).

I am open to your thoughts and comments (just click on the title of the blog and it will send you to the comment section OR go to www.drpaulwhite.com/blog and scroll down to the comment section).

Major (repeated) upheaval in the financial markets.  Hurricane Ike.  Flooding across the Midwest.  Concerns about who will be elected President (from both sides). Bombings in Pakistan.  Political turmoil in Bolivia and Venezuela.  The negative, worry-producing news keeps coming.

What’s a person to do?  Ignore it?  Stress out?  Drink more? (I heard a news report that beer and wine sales are up significantly in the last 6 months.)

Previously, I have written about the role of thankfulness and gratitude in helping us live more contentedly. Rather than pontificate on the subject further, I thought I would share the things in my life that I am thankful for — and then encourage you to make your own list.

I love:

Sunny, warm fall days with clear blue skies.  Cool fall evenings with the stars out.   The contrast of the sky blue with the late summer dark green grass and leaves.  Going to high school football games with friends on Friday nights.  The pagentry of college football games on Saturday afternoons with all the colors, sounds of the marching bands, and faint smells in the outdoor air.  Sitting around bonfires with young people and old friends.  Teaching others how to split wood and build a fire.

Fresh, perfectly ripened fruit — blueberries, blackberries, red (and black, when I can get them) raspberries, wonderful golden juicy peaches, slightly tart and crisp apples, sweet juicy grapes, cool watermelon on a hot day, sloppy mangoes (that’s how I am when I eat them), refreshing pineapple, cantalope that freshens your mouth when you eat it at breakfast, zingy pink grapefruit, fresh limes in limeade, there’s probably more.

I also love sounds: Cicadas in the woods.  The rhythmic buzz of grasshoppers, crickets & other insects when walking through a field of prairie. The breaking of waves on the beach.  Rolling thunder in the distance at night.  The wind in the trees (especially cottonwoods and eucalyptus).  The unique swoosh of the wind moving through the needles of pine trees in the mountains.  Children’s laughter when they are playing and running.  Music of all kinds — soothing classical orchestral music, energizing classic rock from the 70’s, foot-tapping quick paced bluegrass, the angelic sound of a women’s choir, the rousing fullness of a strong men’s choir, and the wonder of a talented musician playing a solo on their instrument.

I could go on.  But you get the idea.  Think of your senses — what do you enjoy the feel of? the sound of? the taste of? being able to see? what aromas bring you pleasure?

And while I’m am thinking about it — I am thankful for eyeglasses, for hot showers, for cool refreshing drinks with ice, for clean water, for quality medical treatment, for pain medication, sleeping in a comfortable bed with no bugs, being able to walk and run, for my wife and kids, for my friends.   Life is good.

Now it’s your turn.  What is good in your life?

I want to write about some things I have been learning about “marketing” but I don’t know how to frame the issue and information in a way that doesn’t turn people off.  That, historically, has been my reaction to “marketing” — makes me think of either high-dollar, high-glitz Madison avenue advertising campaigns or a slick (possibly slimey), fast-talking guy who gives you tips on how to sell people services or goods they don’t need and don’t really want.  (My apologies to my marketing consultants who are wonderful, warm people that don’t come anywhere near close to this description.)

But this weekend I read an article about the intersection of marketing and living in community — a viewpoint  which struck me as quite unique.  Dr. Bruce Howard is a professor of business and economics at Wheaton College (my alma mater) and he shares the following thoughts:

“In graduate school, I was surprised by the first course I ever took in marketing.  Like most people, I thought it would be about sales and advertising and learning how to convince people to buy your products.  I could not have been more wrong.  It turned out to be mostly about the practical arts of building community.  I was expecting a perspetive that was primarily individualistic and self-centered, but learned that true marketing always takes the spotlight off me and focuses it on others.”

Dr. Howard then cites Theodore Leavitt’s article, Marketing Myopia, from the Harvard Business Review in 1960 (yes, that date is correct), where Levitt states that business “is a customer-satisfying process, not a goods-producing process.”

This actually cross-sects with Michael Gerber’s statements on marketing in his best-selling The E Myth Revisited (the “e myth” is that most businesses are started by entrepreneurs; in fact, most businesses are started by technicians and service providers who think they can “do better”).

Gerber emphasizes two key aspects to marketing:  1) know who your customers (or potential customers) are (demographics);  and 2) know why they decide to buy (what he calls psychographics).  He restates the classic line, “Find a need and fill it” to “Find a perceived need and fill it.”  Gerber then argues that, for companies to be successful in marketing their products, companies must gather information about who their customers are and how they think about things.

He gets a bit intense when he states, “[I]t is absolutely imperative that you forget about your dreams, forget about your visions, forget about your interests, forget about what you want –forget about everything but your customer! When it comes to marketing, what you want is unimportant.  It’s what your customer wants that matters.  And what your customer wants is probably significantly different from what you think he wants.”

Now, back to Dr. Howard with his thoughts about marketing and living in community.  He states:

“I … discovered that building the business enterprise is about creating a community that is linked with other communities for the purposes of enhancing mutual welfare.  When people join a business, they don’t just want a job .. they want to be part of something greater than themselves.  They want to be part of a community.”

He then asks a key question:  “If business is supposed to be so community friendly, why does it feel so highly individualistic?”

He then discusses the current values driving much of the Western world’s marketplace — what is best for me (individually)? What costs the least for me (individually)?  Dr. Howard then argues that effective enterprises must also be intentional about the values they bring to the marketplace, including the value of community.
It reminds me of social entreprenuership — developing businesses that also have a positive social impact as part of their mission (for some great information on social entrepreneurship, go to www.socialimpact.com).

Part of my interest in “marketing” is how I see it all around us, in almost every sphere of life.

• The political process and all of the media communication surrounding Obama, McCain, et al.
• The bombardment of advertisements in virtually every “screen” media — the Internet, watching a movie, television, email.
• In people making daily life decisions — about cars, about food to eat, where to eat out, what movie to see, where to go to college, clothes to wear, where to go for professional services.

Secondly, I recently had an article in my community’s newspaper about a service I provide (a non-medication intervention for individuals with ADHD), and I was amazed at the amount of communication that resulted from this one “blip” on the marketing / information scene.  The story about a teenage girl who was significantly helped in her life by this approach seemed to touch people and they responded.

I guess I have a number of threads that are starting to come together in my mind (and don’t seem to be especially well-articulated yet!).  Marketing seems to be largely about the same things relationships are built on:  clear communication, understanding the other person and their point of view, trust in communication, providing accurate information, responding appropriately.  Maybe that is why, as I am coming to understand what marketing is, it intrigues me.

After being on the road for a week in California, I came home fairly tired. As the weekend progressed I seemed to get more tired — both emotionally and physically. And as I started dealing with home-related (e.g. lawn) and family matters, as well as getting caught up on some minor office work and then looking ahead to the beginning of next week, I started feeling emotionally overloaded. So I started taking a personal inventory of what was going on. I thought about my own advice I’ve given previously on different types of tiredness and different types of rest as well as what I have written about being overwhelmed and ways to try to keep your life balanced.So I reviewed key principles:

• Get rest. Check. I slept in on Saturday and took a nap today.
• Keep exercising. Check. I did some physical labor in the yard yesterday and I ran (figuratively speaking) today.
• Eat well. (Stay away from sugar, caffeine and junk food). Well, I didn’t totally blow it. Had some cake.
• Take a break and do something rejuvenating. Check. Went to a high school football game Friday night, spent time with Kathy, went for a walk in the woods, and watched the Jayhawks win in football.
• Prioritize — figure out what needs to be done now. Check. Went through my mail, email and incompleted work and figured out what had to be done now, what needs to be done Monday, and what can wait.

But it wasn’t working. I was still feeling quite stressed and emotionally overloaded. What was up? And then it hit me — the real issue was that I was carrying the weight of responsibility for things I really wasn’t responsible. I was stressed and feeling overwhelmed because I was concerned about things that weren’t really my responsibility. All the steps I had taken would have reduced my stress if I was just dealing with my regular responsibilities. But I was taking on additional issues that weren’t mine and they were stressing me out.

So once I realized: 1) what I was really stressed about; 2) that the issues weren’t my responsibility to take care of; and 3) I could quit worrying about things that weren’t mine to carry — then I began to feel more “normal” (at least, just normally tired).

So if you are stressed, you are doing the best you can to manage your stress, and you still feel overwhelmed — do
another check.

Are you taking on and carrying responsibility that is not yours to carry?

It seems to be appropriate week to write about women and the family business, given the high profile of women in politics this past week (Hillary Rodham Clinton’s eloquent speech at the Democratic National Convention, and the selection of Governor Sarah Palin as the Republican vice presidential candidate).

Six female authors have recently published A Women’s Place . . . The Crucial Roles of Women in Family Business. Five of the authors are directly involved in family-owned businesses and all of them are consultants with The Family Business Consulting Group, Inc. In the introduction, they indicate the book is not only for women in business, but for family businesses in general (many of whom may need to rethink their positions on women in the business), and for family business advisors.

In one of the first chapters of the book, they list a variety of roles women typically embrace in business-related families. The list, in and of itself, is insightful and causes pause for reflection on the variety of roles women hold (like men, many are held simultaneously):

Business Founder. Financier. Owner / Shareholder. Co-president. Emergency leader. Back room support. Innovator. Advisor and confidante. Nurturer of the next generation of leaders. Family business board member. Board Chair. A groomed CEO or senior executive. Family leader. Family foundation leader. Individual philanthropist. Ambassador. Employee. Mentor. Family historian. Steward.

As consultants, the authors share some themes they are seeing among family-owned businesses:

• More and more women are working in their families’ businesses
• Women seem to have more work experience before they have children
• Given increasing longevity, there are more work-related years available after children are raised.
• There are more daughters partnering with their fathers and mothers in business.
• The movement toward more service economy businesses appears to make business more amenable to women.

The authors suggest a number of steps to family businesses for helping young women prepare for significant roles in their family’s business. I found a number of them to be wise words to heed:

a) Start early. Regardless of gender, family members need to be exposed to the real workings of the family business early in life, and in multiple ways across the years.

b) Don’t leave the girls out. Think about it. If a family business disqualifies women from leadership, they may be reducing 50% (or more, depending on the family makeup) of potential future family leaders.

c) Avoid creating an environment where are the role models are male. Great point – if all the mentors are male, it makes visualizing oneself in and identifying with the role model more difficult.

I have been fortunate to work with a number of women in family businesses, and like the list above, they serve in a variety of roles:

*owner and CEO of a manufacturing business
*co-founder and principal researcher in a high tech firm
*VP of marketing and business partner with their spouse
*business owner of a professional services firm
*co-chair and leader of the family foundation
*individual philanthropist and change agent
*Board officer and confidante
*mentor to other women in philanthropy
*family leader.

One theme I have observed in this collective group of female leaders is the inner strength that each of them has. Having been raised in a more traditional Midwestern family, in which the business side of the family was patriarchal, it has been an interesting experience for me to see how women often lead very differently from the traditional male entrepreneurial stereotype – and how effective their leadership is.

I am looking forward to learning more as I complete A Woman’s Place . . . , (there is an chapter on Work/Life Balance that looks interesting) but even more so, I am eager to learn how to lead (if it is possible for a guy) like many of the woman I see – effectively, decisively, but with more attention and focus on the human side of business.